Reed’s analytically motivated content strategy drove exponential growth on my YouTube account. Focusing on shorts across a period of 3 months, we saw watch time increase by hundreds of thousands of hours, my first ever viral YouTube short, and thousands of new subscribers. My videos were extremely optimized after working with Reed. He went above and beyond, even recommending film fundraising content strategies for my first original film. He has strong insights about other platforms like Instagram and Threads as well. I can easily and frequently recommend him to my peers because he knows what he’s doing. His specificity will hold you accountable if you have trouble doing so independently. He is prompt, more informed than the platform’s reps and evidence backed. I appreciate his multiplicity of working models and have hired him both for round the clock support and biweekly support. What I appreciate about Reed is that he won’t promise you the moon; he let me know exactly how realistic or unrealistic my original goals were and tailored my expectations accordingly. It’s hard to come by a consultant this honest. I genuinely had fun working with Reed and would do so again in a heartbeat.